Built for startup founders building complex software and AI products
Clear, honest DevRel support designed around the realities of shipping technical products.
Built for complex software and AI products
Making technical concepts accessible through video content
Translate deep technical work into video explanations that actually land with your audience.
Primary Audience Reached: Developers and technical leaders
Reach the people who need to understand your product to adopt, sell, and support it.
Not a fit for everyone
I specialize in complex software and AI technologies—not broad consumer or marketing work.
Why Video-First DevRel?
Video content is the most effective way to reach and educate developers today. Unlike written documentation that gets skimmed or forgotten, video tutorials and explanations create lasting understanding and can be consumed on-demand.
- Scalability: A single well-produced video can reach thousands of developers across multiple platforms—YouTube, your documentation site, sales presentations, and support materials. One piece of content, infinite reuse.
- Developer Preference: Developers overwhelmingly prefer video for learning new technologies. It's how they consume content, how they learn, and how they evaluate tools.
- SEO & Discoverability: Video content drives organic search traffic and improves your product's discoverability.
- Reusability: The same video content works across YouTube, documentation, sales demos, and onboarding.
What's Included
Fractional DevRel services that scale with your startup. Beyond creating video content, I help you build a sustainable video-first DevRel program that grows with your team.
Team Enablement Workshops
Train your staff to become better at video production and presentation, from scripting and filming to editing and distribution.
Technical Partnership Development
Create and grow technical partnerships through joint video content, webinars, and collaborative projects.
Strategic Video Production Planning
Align your video production roadmap with your product and go-to-market plans so content lands when it matters most.
Video Production Pipeline Development
Build a scalable video production pipeline that leverages your existing team, tools, and AI to ship consistent content.
Is Fractional DevRel Right for Your Startup?
Take a quick survey to determine if fractional DevRel services align with your startup's needs. I'll help you assess whether video-first developer relations is the right fit for your product, timeline, and goals.